|  Blog Post   |  It’s a beginning.
Monarch Meadows Retreat Justine Froelker

It’s a beginning.

We have a logo! And it feels wildly foolish to feel really excited about it, let alone to share it.

Because here’s what I’m learning:
When you live with courage, you feel beyond foolish most days.
When you walk with unflappable faith, you feel extremely foolish.
When you’re an entrepreneur, betting on yourself, building something from the holy whisper of a dream, foolish yet again.

And maybe that’s the point.

Maybe feeling foolish isn’t a red flag.
Maybe it’s the evidence that you’re actually doing the work.
That you’re risking.
That you’re trusting.
That you’re moving.

I’ve spent years teaching that courage is a muscle we train.
I’m realizing it’s also a tolerance.
A tolerance to the ache of uncertainty, the sting of loneliness and invisibility, and the relentless discomfort of feeling foolish.

This logo?
It’s more than a mark.
It’s a beginning.
It’s a stake in the sacred ground of what’s not yet.
And of what I know deep in my bones is worth it anyway.

Monarch Meadows Retreat (new roofs in process as we speak) is coming to life.
Slowly. Courageously. Foolishly. Faithfully.

Here I am, heart open, building what I can’t yet fully see, apparently saying: Send me.

Author:

A Licensed Professional Counselor, Justine Froelker has over 25 years of experience in mental health, personal growth, and professional development. For eleven years, she was certified in Dr. Brené Brown’s work on vulnerability, courage, and empathy. Justine now shares her own curriculum, Courage is Built Here™. This transformative program empowers individuals to live and lead with self-awareness, authenticity, and resilience, building a foundation for courage-centered leadership. In addition to writing her blog since 2013, Justine is an accomplished author of twelve books—including five Amazon bestsellers—Justine has written across genres, from children’s books to in-depth explorations of infertility, faith, grief, and leadership. She has delivered two TEDx Talks, The Permission of the And and The Donut Effect, which highlight her unique perspective on navigating life’s complexities with grace. Justine is a sought-after speaker who travels nationally and presents virtually to global audiences, delivering keynotes, workshops, retreats, and trainings on topics such as leadership, resilience, mental health, coping with burnout, courageous and curious conversations, and fostering cultures of inclusion and belonging. Justine lives in St. Louis with her husband Chad and their two dogs, Gertie and Winston. You’ll often find her volunteering at Wild Bird Rehabilitation—supporting the medical team and feeding hundreds of tiny, hungry babies during baby bird season. And during butterfly season, her home comes alive with the flutter of wings as she raises hundreds of monarch and swallowtail butterflies.

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