|  Blog Post   |  People can see us.
embody your values. show up fully. be the healing salve. Justine Froelker leadership development

People can see us.

When we live fully aligned with our values, when we embody them with every step, people can see us. And trust? It follows.

Every month, I meet with my entrepreneur group—a small handful of guys, most of whom I’ve known for over a year now. They’ve seen me in many moments of doubt, vulnerability, and even in tears. Only one has actually seen me speak, yet somehow, they’ve all become some of my most steadfast cheerleaders and challengers. They believe in me, often more than I believe in myself.

After this month’s meeting, I realized just how much their faith means to me. They’ve never attended a training or workshop of mine, yet the way I show up with them each month and how what I share in my stories, wisdom, and own experience shares has given them this unshakable trust in me and what I’m building. It’s both wild and profoundly affirming.

Every day, in every space, I choose to show up fully. To be all of who I am—honest, vulnerable, and unfiltered. Yes, sometimes, that openness is used as a weapon against me. Far more often, though, it leads to something deeply sacred: real connection.

The world is desperate for real. When we embody our values and show up as our authentic selves, we become the healing salve for the gaping wounds we see all around us.

Be all in real today. <3

Author:

A Licensed Professional Counselor, Justine Froelker has over 25 years of experience in mental health, personal growth, and professional development. For eleven years, she was certified in Dr. Brené Brown’s work on vulnerability, courage, and empathy. Justine now shares her own curriculum, Courage is Built Here™. This transformative program empowers individuals to live and lead with self-awareness, authenticity, and resilience, building a foundation for courage-centered leadership. In addition to writing her blog since 2013, Justine is an accomplished author of twelve books—including five Amazon bestsellers—Justine has written across genres, from children’s books to in-depth explorations of infertility, faith, grief, and leadership. She has delivered two TEDx Talks, The Permission of the And and The Donut Effect, which highlight her unique perspective on navigating life’s complexities with grace. Justine is a sought-after speaker who travels nationally and presents virtually to global audiences, delivering keynotes, workshops, retreats, and trainings on topics such as leadership, resilience, mental health, coping with burnout, courageous and curious conversations, and fostering cultures of inclusion and belonging. Justine lives in St. Louis with her husband Chad and their two dogs, Gertie and Winston. You’ll often find her volunteering at Wild Bird Rehabilitation—supporting the medical team and feeding hundreds of tiny, hungry babies during baby bird season. And during butterfly season, her home comes alive with the flutter of wings as she raises hundreds of monarch and swallowtail butterflies.

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